The payday loan lenders Bologna, Italy, is seeking to incentivize customers to take more sustainable techniques of transportation offering free beer, frozen treats, and movie tickets to prospects who ditch their cars.
Bologna, a major city of 388,000 folks northern Italy, initiated an application called Bella Mossa, or “good job,” in 2019. It was actually produced by a metropolitan planner named Marco Amadori to reward individuals who are walking, cycling, or using public transit to access their destination. Points get for each and every journey by using an app called Better Points, and people points might be swapped for goods at participating local business owners.
Bella Mossa is designed for locals, but sustainability-minded travelers are able to use it also. Everyone can log only four trips every single day for 200 points each, with a product like an soft serve ice cream costing 3,000 points. If making the whole world a bit of greener while earning free treats isn’t enough, the app also shows simply how much CO2 you’ve kept from entering the climate. Cue the sustainability commuter competitions.
Around 100 firms are participating, and they’re compensated by funds from Bologna’s city government plus the European. Bella Mossa’s goal to lower CO2 emissions is definetly working. Good BBC, greater than 3.7 million kilometers (2.3 million miles) are logged in Bologna, and 16,000 reward vouchers happen to be claimed.
The program runs from April to September, so if Bologna is at your 2019 departure date, prepare to arrive at stepping.